Archive for the 'Writing an Effective Ad' Category

Taking Pictures for Your Used RV Ad

Tuesday, January 16th, 2007

It almost goes without saying that your used RV ad should contain digital pictures.  At RVListingsOnline, we provide space for up to 8 separate pictures of your RV

There are some important do’s and don’ts for taking the right pictures to get your RV sold.  Here are a few of the most important tips:

  1. Don’t include people in the pictures of your RV.  Often RV pictures are added that were taken at the family BBQ or some other event, and which show people generally lounging around the outside of the RV.  Pictures of people are not good because (1) they distract users from focusing on the RV, and (2) they remind the user that the RV actually belongs to someone else.  When buying an RV, we don’t want to think that it had a previous life with a different owner, we want it to be all ours.
  2. Minimize Background Distractions.  Again, the focus should be on the RV, not the owner’s house or garage.  When taking pictures of the RV’s exterior, zoom in close so that almost all of the background is eliminated.
  3. Don’t take Pictures of Your RV at Night.  As strange as it may sound, people often take pictures of their RV’s, particularly interiors of RV’s, at night, under the assumption that the camera’s flash or the RV’s inside light will provide sufficient light.  It won’t.  Only use pictures of your RV that have been taken in the daylight.  Even then, it’s still best to use a flash, especially for pictures of the inside of the RV.
  4. Minimize the file size of the Pictures.  Many affordable digital cameras now take 5 megapixel pictures or more.  A picture at this size (5,000 kbytes) is WAY to large to load quickly.  Ideally, an RV picture for an ad should be about 30-75 kbytes in size.  At this size, the picture will look great, and will have plenty of detail.  Most digital cameras come with picture re-sizing software.  Use it.  First, set the resolution to 72 dpi, then, the width of the picture to about 300 pixels.  This should produce a pictures that will look great.  If the picture is not re-sized, it will take a long time to upload, and may even result in a “time out” (or internet disconnection), especially if dial-up is being used.  Worse yet, for a listing that features 8 pictures, the listing will take a long time to load, and buyers are likely to skip the listing and go on to the next listing.   
  5. The more pictures, the better.  Provided, of course, that the pictures show different attributes of the RV.  Use the 8 Picture slots to show 8 different views of the RV.  If there is an important item that you would like to show, take a picture of it.
  6. Make sure that the Exterior and Interior of the RV are Clean.  Don’t use pictures with dishes lying around, or the RV covered with snow in a lot.  These types of pictures can indicate that the RV may not have been cared for properly. 

Writing An Effective Used RV Classified Ad

Friday, January 5th, 2007