RV Listings Online.com

It’s no secret that the housing, high gas, and other current economic factors have had an impact on the RV industry.  Sales are generally down, and it’s often taking longer to sell RV’s.

For RV Dealers, lower revenues means lower advertising dollars available, which typically led to a cut-back in newspaper expenditures.  This cut-back, in turn, could also result in less sales, thus futher perpetuating the downcycle.

Fortunately today, RV dealers have alternatives to the traditional (and expensive) newspaper and television advertising, though which they can reach as many or more interested buyers for a much lower cost.

Internet Marketing sites, such as ours, allow a dealer to show their entire inventory accross a newtwork of top sites for an entire year for about the cost of a one-time small ad in a local paper.  According to a 2007 study, over 50% of households now have broadband access, and this number increases to 92% for households with incomes over $75,000. 

Other internet possiblities include directing ads to specific websites where an RV dealer’s audience may tend to visit often.  Through Google’s AdWords program, such sites can be targeted, and ads can be presented, often for a cost ranging from $1.50-$9.00 per thousand impressions.  When compared to newspaper and television advertising (and the actual views seen by members of the target audience), internet advertising is extremely cheap.

Lower advertising dollars available, therefore, doesn’t mean that dealers can’t reach the same number of people as before.  The same target audience can be reached for a lower cost, however, other marketing avenues need to be used.